Knowing this information can provide valuable insight that will help you maximize your SEO strategy. Are they getting links from more reputable sources than you?.You also want to find out why those sites are pointing to you so that you can prevent others from doing so in the future.Īnother way to utilize backlink analysis is to inspect competitor’s websites as well. If shady or spammy websites are connected to you, that can cause a penalty. Ideally, only other reputable sources will link to you, as that will create a much better network. Typically, the best way to get more links is to become an authority within your niche.īacklink analysis allows you to see who is linking to your site. The more links to a site, the more valuable it is, so the higher it ranks. One way that search engines verify which sites are the most reliable and authoritative is to see how many links point to them. The most common elements of SEO marketing that can get automated are: Backlink analysis If you think you can take a “set it and forget it” approach, you’re sadly mistaken.
While it would be amazing to have one tool that can take care of all your SEO needs, the fact is that you have to be strategic about which pieces you automate.Īlso, automation doesn’t replace hands-on analysis and activity - it just streamlines your efforts. Now that more time is freed up, you can focus your attention on tactics that yield the best results. The primary benefit of automating your SEO practices is that you can spend more time on the creative aspects of optimization. Think of it as deploying a factory lineup in your SEO marketing. As the name suggests, SEO automation is the process of taking repetitive or simple tasks and automating them.